Beautiful Hair... Naturally

Be a SOVA woman because you care about what you use. You are today’s uncompromising SOVA woman because you want to look and feel beautiful without hurting the environment. Because you want an unparalleled brand with a conscience. Because you understand that natural ingredients go hand in hand with modern science to heal, nourish and protect your hair . You are the SOVA woman because making conscious decisions matter to you.


With compassion in your eyes and resilience in each step, you are the SOVA woman who nurtures herself, inside out.



Ancient yet modern. Time-tested by nature and laboratory-approved. Effective. Environmentally-friendly. Functional. Ethical. Nourishing. Honest. Based on Ayurveda and supported by science.


SOVA is care with a conscience. SOVA is luxury with a promise. A promise to blend beauty and care into your every day. A promise to be honest with you about what every SOVA bottle packs within. A promise to never hurt the environment, animals or your hair & skin in the process. A promise to realize the true potential of Ayurveda by enhancing its efficacy through safe, scientific ingredients. A promise to make you fall in love with your hair and skin again.


Each ingredient used by SOVA has been passed down through generations and is enriched by modern science. SOVA is specially crafted for today’s woman and is proud to be made in India. Inspired by local, with a purpose that’s global.

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